Resources
SEO glossary
The concepts Semantyra measures and acts on, defined without jargon.
- AI visibility
- Whether AI answer engines mention or cite your brand and pages for your core prompts.
- Content gap
- A sub-topic, question or format your competitors cover for a topic and you do not.
- Crawl budget
- How many pages a search engine will crawl on a site in a given period.
- E-E-A-T
- Experience, Expertise, Authoritativeness and Trust - signals of content quality.
- Embeddings
- Numeric representations of text that place similar meanings close together.
- Entity SEO
- Making the people, products, places and concepts on a site machine-readable and consistent.
- Generative engine optimisation (GEO)
- Optimising content so it is used and cited by generative AI answer engines.
- Internal link equity
- The ranking value passed between pages of the same site through internal links.
- Keyword cannibalisation
- Two or more pages on a site competing for the same search intent, weakening both.
- Knowledge graph
- A network of entities and the relationships between them that search and AI systems use to reason.
- Orphan page
- A page with no internal links pointing to it, so users and crawlers rarely reach it.
- Pillar page
- A broad page on a core topic that links out to and is linked from its supporting cluster pages.
- Schema markup
- Structured data in a page's HTML that states what its content represents.
- Search intent
- The goal behind a query - to learn, to compare, to buy, or to reach a specific page.
- Semantic SEO
- Optimising for meaning and relationships between concepts, not just keyword strings.
- SERP
- Search engine results page - the mix of links, features and answers shown for a query.
- Topical authority
- How completely and credibly a site covers a subject area, rather than a single page.