What it is
AI visibility is how often, and how favourably, AI answer engines surface your brand and cite your pages when people ask about your category. It has two parts: whether the model recommends you unprompted (a knowledge and reputation signal), and whether it cites your pages as sources (a retrieval and content signal).
Why it matters
AI answers compress a whole results page into one recommendation. Being named there is worth far more than a mid-page ranking. The brands that win are usually the ones with strong third-party presence and clear, quotable content, not the ones with the biggest ad budget. It is measurable, and it moves.
How it works
- 1Define the non-brand prompts a real buyer would ask ("best X software", "X alternative", "software for Y").
- 2Run each prompt against the AI engines that matter and record whether your brand appears, which competitors appear, and which sources are cited.
- 3Separate the knowledge side (does the model recommend you from what it already knows) from the retrieval side (does it cite your pages when it searches).
- 4Track the numbers over time and tie every change to a specific cause.
How Semantyra handles it
- Generates non-brand recommendation prompts from your category, offerings and competitors.
- Runs them against ChatGPT, Claude and Perplexity and records brand mentions, competitor mentions, citations, cited URLs and cited domains.
- Reports Non-Brand AI Recommendation Rate, mention rate, citation rate and AI Share of Voice, each as a trend.
- Identifies the external sources AI engines repeatedly cite for your category and whether your brand is present on them.
- Turns gaps into specific actions with evidence, priority and expected impact, never "improve authority".
What it looks like
A typical first run looks like: "Competitor A appears in 31 of 50 relevant non-brand prompts, you appear in 4. Eight third-party domains are cited repeatedly when engines recommend competitors; your brand is on one of them. You have no dedicated page for the intent 'best X for agencies'." Each line is an action.
FAQ
- Is AI visibility the same as SEO?
- They overlap. Strong, well-structured content and topical authority help both. But AI recommendation also depends heavily on third-party mentions, reviews and comparisons that live off your own site, which classic SEO tools do not measure.
- Why is my AI visibility zero?
- Usually a real result: a newer brand is not yet in the model’s knowledge, so it is not recommended. That is the starting point, not a bug. The report shows which competitors are recommended instead and why.
- Which AI engines does Semantyra measure?
- ChatGPT (OpenAI), Claude (Anthropic) and Perplexity, with live web search and citation capture. Coverage of Google AI and Bing Copilot experiences is on the roadmap and is not exposed as live until it is real.