What it is
An SEO audit is a systematic check of the technical, structural and content factors that determine whether a site can rank, ideally producing a short, ranked list of the changes that matter most.
Why it matters
The value of an audit is the prioritisation, not the list. Ten excellent recommendations beat seventy mediocre ones.
How it works
- 1Crawl the site, respecting robots, and extract content, structure, links and structured data from each page.
- 2Check technical health: indexability, status codes, canonicals, metadata, rendering, performance signals.
- 3Assess semantic coverage, topical authority, content depth, entity coverage and internal connectivity.
- 4Combine into a weighted Authority Score, renormalised over the factors actually observed, and a ranked fix list.
How Semantyra handles it
- Produces an Authority Score from nine weighted factors, each with its data state and a plain-language explanation.
- Lists the highest-impact issues first, grouped DO FIRST / NEXT / LOWER, with why, evidence, effort and expected impact.
- Re-scans on demand and tracks whether each fix actually moved the metric it targeted.
- Never shows a fake zero: missing or unconnected data is labelled, not scored.
What it looks like
"Authority Score 63/100, data completeness 78 percent. Biggest drag: content depth (weak on 22 pages). DO FIRST: consolidate 3 cannibalising pages on ‘x’; expected +4 to topical authority for that cluster."
FAQ
- Is the free scan a real audit?
- Yes. It runs the real crawl and engine on up to 150 pages and returns a partial Authority Score with the reasoning. An account unlocks the full factor breakdown, the ranked fix list and history.
- How is the score calculated?
- Nine weighted on-site factors, renormalised over the ones that could be observed. The full method is on the methodology page.